We all carry stories that need to be told or at least reflected upon. This story is of a man who not only travelled three cities in pursuit of his dream but also three professions; and what diametrically opposite these professions have been. From Jabalpur to Pune via Bombay, this is a tale of Ankit Grover, founder of town’s most intriguing pizzeria called Slice of Soul, and all the ‘in-betweens’ of having nothing to having what contents.
A man, who is now an authoritative source of any knowledge regarding beer or pizzas, was once in a profession where he didn’t even have time to cherish them in his meals. A Chartered Accountant working in one of the leading companies in Bombay, Ankit found himself engrossed in numbers and data analysis. ‘I always had the dream of having my own setup but something had to be done before that’, he said. A stint as a CA was a result of not coming from an entrepreneurial background and a prospective foundation for taking a step closer to the dream. When his job became too small to contain his knack for new technologies and inventiveness, he bade adieu to a generously paying job and embraced a life where he had nothing to do.
‘The environment, the culture, and everything about that corporate life had become too one-dimensional for me. I anyway had to break away from that monotony today or tomorrow. I knew this job was not what I actually wanted to do’.
Months after leaving his job, Ankit started private practice and simultaneously began to think about opening up a cafe. Back at home in Jabalpur and away from the hush of a metro life, his mind was better placed and creatively more motivated. So, when he found himself at the cusp of taking a step forward and moving from numbers to recipes, he packed his bag and his mom’s faith in him and flew off to Pune.
‘I had absolutely no knowledge about how the entire process will actually take shape. All I had, was an idea, a concept; and yes, a name which I wanted to give to my café.’ Ankit’s background in a corporate field came handy during the establishing days of his café. Every morning, he would head out and meet different people and hunt for a perfect place that would house his dreams. ‘Field Research was of utmost importance in the establishing phase of this journey. I knew I was taking a big risk, I knew I wasn’t a seasoned rookie, so I had to equip myself with the in-depth understanding of market and the trends.’ Pune is famous for the short lived journeys of food joints. They say, every day 10 cafés open up here and 12 shut down. However for Ankit, faith in the uniqueness of his concept motivated him to survive the competition.
Despite the well guided research and trustworthy connections, there were fall outs. Failures that shatter building faith in oneself and take one back to square one. ‘I would lie if I say that these failures didn’t shake me up from inside. I was terribly disheartened. I even started questioning my methods. However, this was the time when I gathered inspiration from my past. The transition from being academically below average to becoming a CA helped me in collating my strength back and refocusing my efforts.’ There were failures and then there were opinions that discredited his ideas; but his drive to fulfil his passions did succeed and led to the creation of Slice of Soul.
‘I not just wanted a pizzeria; I wanted one which is authentic. My idea of wood-fired oven seemed unattractive to many and now it is my USP.’ Many features of Slice of Soul are drawn from Ankit’s personal experiences and family outings.
‘My mom loved pizzas; so having pizzas for lunch was quite common. However, every time we used to go out for pizzas, there used to be quarrels and disagreements over toppings and the kind of bread. In the end we all had to make small sacrifices over desired contents. This was a driving force behind the idea of coming up with Make Your Own Pizza. At SOS, I wanted a food democracy and freedom for customers to not only choose their toppings but participate in every step of making their own pizza. And then, it was followed by Make Your Own Pasta and Make Your Own Salad.’
Many people dare to follow their dreams; but often there comes an interval called ‘backup option’. For many dreamers, this backup option becomes so consuming that it translates into the sad demise of what they actually wanted. Making that shift from a backup option to the process of actualising the dream is a small but the most difficult one and Ankit was glad that he made it without much hassles. However, taking this new step and new profession didn’t mean a total forgetting of the previous one. There were many takeaways from his stint as a CA and the most important of them being his Articleship and Strategic Financial Management that he studied therein. Although to Ankit, there’s a different takeaway which is much closer to heart – ‘After becoming CA, it was easier for me to convince my fiancé’s parents to agree upon our marriage. And it was a delight to have them at the café and prove my mettle in front of them.’
Striking a balance between taking risks and committing oneself to foolproof planning is a lesson that Ankit likes to impart to dreaming entrepreneurs. As a man who believes more in hard work than destiny, quite often uses a phrase ‘Kismat Buland Hai Apni’ as a sarcastic commentary on those who solely relies on destiny.
So if you ever wish to meet this dreamer and achiever in person, you can find him at 101, Fortaleza Complex, East Avenue, Kalyani Nagar, waiting there with his mouth watering offerings and a heart warming smile.