My niece, a six year old, used to sow stones in hope of them breaking out; through
The ground, breathe,
I’m writing this under the influence of sickness and the thoughts it dumps on me. This is somewhat like Kahlo’s ‘What The Water Gave Me’; much stripped down though. There are texts I’ve been replying to, calls that I’ve been answering; and making myself, sometimes. More than ever, and anything, I’ve been staring at my phone.
Down two days of nothing, there are days to come. Days, I have nothing to know of. And somewhere between these days, there is anticipation lost in ambiguities. Like the refracted light of setting sun, there’s illumination, scattered, red, in my head.
I was here a month ago, I’m still here, at least that; what he thinks. Should I call him ‘it’ if he’s nothing more than a thought? A desire unfulfilled, revisiting my bed like a nightmare I’ve been dreading of. Something sinks, puts a hook somewhere within, and then leaves like a soul. Where do we keep our medicines anyway?
So, this makes me, and I make this a show. A weekend still awaiting its demise like a plagued outcaste. As I am sick, and you know, I shall be forgiven if I puke my words out; they are, after all, a collective of self-destructive invisibles.
I almost bit my tongue for reaching at this public discussion at the time when chairs were being folded and conversations became private over tea. A talk on Hindi music ‘then and now’, four well-informed and passionate individuals came together at Oxford Bookstore to create a discourse on what they termed as a ‘transition period’ of lyrics in Hindi cinema. In whatever little time I had, minus the awkward hesitations, I managed to get few words from the two most interesting and diverging viewpoints – Shikha Jhingann and Gautam Chintamani.
Me: As I see this distinction between ‘then’ and ‘now’, I believe it’s because of the difference in motive behind making music; what was meant to be for engagement before, is made for consumption now. What do you think about that?
Shikha: I believe music was always made for consumption. It’s hard to imagine commercial production of music without there being a listener for it.
Me: Let me put this distinction into perspective. By engagement I mean a certain sense of emotional or cognitive relation one develops with the music, while consumption would be a pure non-critical ‘intake’ of music.
Shikha: That maybe true. But I believe that there’s no need of creating such distinction in the first place. I mean, the sort of music that we have today we had it back then as well, and vice versa. Even today, you have musical pieces with meaningful lyrics being incorporated in the movies.
Me: Agreed! But don’t you think discussions such as this one require certain sampling? Maybe a little more attention to what is being ‘popularly’ produced these days.
Shikha: You can do that but I don’t see the need of it. I’m more interested in how music is being used in films rather than what sort of music it is. Earlier, we had musical pieces that existed independent of the main plot of the film and were shown with actors lip-syncing and suddenly breaking into choreographed moves. Now, we see songs getting embedded in the narrative that no longer requires lip syncing and just stoically plays in the background.
Me: What do you gather from this distinction?
Shikha: I think that has led to further alienation between the listener and the song. We no longer relate to the song or remember the lyrics. Songs are just reduced to a background score.
Me: But I think I relate more to songs that are consequential to the narrative and are being played alongside the scene. It creates a more holistic and meaningful relationship with not just the song but also the context; taking it back to my point regarding engagement.
Shikha: Well, some people do relate to the ’embedded’ style of music. But I still feel that the lack of independent space for songs in films affect our connection with not just the lyrics but the song itself.
Just after my conversation with Shikha, I managed to take Gautam out of what seemed like a lighthearted private discussion, and had a brief talk with him that centered around similar questions.
Me: Do you see the distinction as one concerning with ‘engagement’ and ‘consumption’?
Gautam: of course there’s consumption. There’s a process in place that sees music as a product and the listener as a consumer. As attention span of public is getting shorter, producers are making music that can catch the fancy of the listener by the earliest.
Me: So, do you think there’s some sense of ‘research’ involved in deciding as to what sort of music would be suitable for commercial interests? For instance, psychological studies, market research, etc.
Gautam: I don’t think so, no.
Me: Then what is understood as ‘commercially viable’?
Gautam: One that was a major hit last week.
Me: Shikha pointed out to me that there’s no need for classifying music as ‘then’ and ‘now’ for there are all sorts of music present even today. Do you agree with her?
Gautam: No, I don’t. I believe such distinction is important merely because it is happening. There’s a cultural shift in the way we produce music today and people should have a knowledge of it. Such distinction and its consequences cannot be made apparent if it is not recognised and discussed thereof in the first place.
Me: Agreed! But as Shikha pointed out, what is the purpose we are trying to serve by creating such distinction? Is it political, cultural, or anything of value?
Gautam: It may not be political; it may not be of value. But it is definitely significant for critically evaluating the development in musical practices or identifying the best ones of an era. There’s a big change in how Rahman produced music in the late 90s or early 2000s and the way he produces today; same applies to Gulzar and his music. And nothing of it can be understood without sampling and classifying the ‘transition period’.
My talk with Gautam was ended abruptly by the arrival of his cab and unfortunately he had to leave without answering my further questions. However, whatever little that we discussed, one can gather some insight into how we critically evaluate musical practices, both in terms of as they exist and in relation to their development. On the other hand, Shikha shed some light on an interesting way of looking at our engagement with music; something that is often ignored by the viewer of a film. Apart from their diverging views, I managed to find a single concurring theme – and that – is our engagement with music. Out of the many things debated, both Shikha and Gautam want us to engage with music critically and emotionally and reflect upon such engagement at levels of varying degrees.
She presented me with a choice, a banking lecture or a ride to the post office. Even if I would have thought of contemplating a bit, there she said, ‘we will have such a good time together’; So, not much of a choice left, you see.
We barged out of the college gate, withdrew some cash from the ATM, and chose to walk to the post office, which quite incidentally, was located within the airport premises. During that walk, we witnessed both the cherry blossom trees and a pile of garbage at the corner of the pavement, but, we chose to talk about the philosophy of mono no aware, a 5 minute journey packed with a lifelong belief in the pathos of beautiful things. Maybe, that explains the cherry blossom trees too.
At the airport, we were received by a post office which had no human within it. We thought ‘they’ must have gone for lunch, so we decided to hang around, take a time, here and there, see it all tick by. ‘I always find airports fascinating‘, I told her, ‘would love to stop someone from going away someday‘, ‘that’s so cheaky’, she said, ‘even if it is, it feels good‘, I replied, ‘but it’s so unfair for a person who has spent so much time in packing and preparing food for the journey‘, she shot back, ‘well, we can unpack in my house while having food in the car en route‘, I concluded.
It is here, during this time, post this conversation and at this place, that she introduced me to her postcards. The picturesque collection of photographs ornamented with messages so personal, and oh so warming. From the ones depicting prancing tigers to the ones having wine savouring old ladies on them, every piece felt so different and so uniquely special. It is not the picture itself that differentiated one from the other; most of the uniqueness came from the handwriting of the person, the address noted, and most importantly, the feeling expressed.
Sitting there on the side bench and going through this stack of her postcards surfaced a smile that was hidden for a long time; one reflecting not only the sense of understanding, but also the sheer joy of being a participator in someone else’s. All these years, how silently you have moved, within and beyond. How much you have come to learn and unlearn. And in all of this, I finally see you. I see you risen, awaken and most importantly, loved. It was maybe during your suffering that I felt so connected to you, but it was this, this unexplained happiness of sharing, that I felt peaceful; it was here, amidst all the strangers coming and going, that I felt the silence of contentment, and MAN I’m so glad, I felt it with you.
Nosing through my favourite daily, I came across, hidden right in the corner and described in not even 30 words, a ‘news’ on art. Famous and quite ‘unpopular’ (of course) Ukrainian artist Daria Marchenko, along with a fellow artist Daniel Green, has created a portrait of Donald Trump by using one cent and five cent pieces as primary materials. It is nearly eight foot by six foot in structure but goes on to scale much further heights in symbolic commentary.
Titled ‘Face of Money‘, this work which represents a political figure as the only subject of the artwork, succeeds similar work by the duo titled Face of War, a portrait of Vladimir Putin made up of bullets derived from Ukrainian soil.
Despite its apparent representational meaning, and something that has been musing artworks across genres and mediums, the politics is essential here. This is because it’s not just the politics of the subject matter that we are dealing with here; it’s also the politics that underline the use of the material, or should I say, the ‘play’ with it. The politics of the figure represented in the artwork is closely intertwined with the politics of the material used for the creation of the artwork. Is this Bolshevik Constructionsim? No.
The politics of the material is evident in the representational meaning that is ‘constructed’ through the artwork. I call it ‘constructed’ meaning because the intended understanding of the material is not just divorced from the existent meaning of the same, but there is imposition of a new meaning on the material, which sums up to further construct a meta-meaning. Marchenko and Green are not just making portraits of the most despised political leasers of today, they are making them with bullets and currency coins. And, in doing so, they become the author of a process which itself is immensely political in nature – construction of knowledge.
What is this ‘meta-meaning’? How does the artist becomes the author of a constructed meaning? Well, if ‘looked at’, both the portraits use the incongruous marriage of art and mundane objects in order to create a meaning which is above and significantly different from both the material used and the art practiced. In terms of the practiced art, the creation of the meta-meaning divorces the art from its representational, muted and aesthetic meaning, and uses it as a mere tool to signify the meta-meaning – a protest, a commentary, an engagement. However, in terms of the material, this process of alienation and subsequent imposition of meaning becomes much more apparent and fascinating.
In Face of War, we do not see a much ‘radical’ alienation of meaning when it comes to the material; even though it was quite radical in itself to ever imagine an object of destruction as a subject matter of an object of creation. However, in Face of Money, we see a much more rigorous re-imagination of material meaning, leading to a much furthered alienation and a much ‘constructed’ representation of the meta-meaning. The currency coins, material used in Face of Money, is a mode of exchange, prosperity to some, destitute to other. Even though much has been written about the role played by money in our lives, and the same has contributed to the ‘extended’ meaning of the same, it was quite novel of Marchenko and Green to understand currency (different from just ‘money’ because there is a deliberate use of US currency only) as a mode of political exchange. According to the daily wherein I came to know about this new work, this was conceived last summer when Mr. Putin ordered the US to reduce its diplomatic footprint in Russia by 755 employees and Trump thanked Mr Putin saying it would allow the US to ‘save a lot of money’. Hence, we can see how the artists have re-imagined the US currency and created a meta-meaning where the currency becomes a tool of political exchange of ‘convenience’, neglecting the social, emotional and economic repercussions of the same.
Material is not the only object re-imagined in this meta-meaning of Face of Money. One can also see this as a process of toying with Neoclassicism, wherein royals embraced the subject matter of the art for the same was ‘commissioned’ by them for their own grandiosity. Here, we can see Marchenko and Green ‘bringing back’ the style and altering the intended meaning in order to create a deeper and much more profound understanding of the artwork. We can see the same process being used by many contemporary artists across the mediums, for instance, Shadi Gahdirian, an Iranian art photographer who in her collection Qajar re-imagined the traditional Qajar style of Iranian photographer and used the same style to construct a novel meaning.
Just as the ‘commission’ of art gets democratic, decentralized, disobeyed, we see the protest surfacing. The Speech becomes satire; the Character, caricaturing; and the meaning of what is power and the powerful, well, looking down at the Powerful from eight feet high.
It is striking here that the places people live in are like the presences of diverse absences
– Michel de Certeau
What is it to see the city stripped off its subjects; of its people and their perils. How would you ‘look’ at the space when all that is there to see is stillness. A still photograph imbued in a thread of many, unlike a movie, moving in time but not in motion.
As I board my cab for the airport at around 2 am, I become one of such subjects. I look at the city, like the still photographs, passing by but not moving; with every frame, image, capturing a still scene of what may be the city’s identity, or the part thereof. What is this ‘city’ anyway? How and why do I perceive this space to be a ‘city’; that too a city very orderly differentiated and demarcated from the other spaces (maybe, other cities). What is it that propels an understanding within to see this space as a limited and structured display of self which is given to be demarcated from the limited and structured ‘other’; that ‘other’ being either experienced or imagined. Maybe, in that ride to the airport, I take this limited and structured demarcation to be a ‘given’; much like a Gramscian development of an internalised and rationalised hegemonic belief. Or, is it the pure ‘uniqueness’ and the aesthetic of the same, reflected in the stillness of the city-scenes, that lifts my conscience from the profanity of material understanding of meaning to the spiritual escape into the metaphysical.
Either way, I continue to travel; being driven on the route predestined by an app that maps my movement, my journey from the start to the end, and introduces it to me in a faceless display with an alien voice. But, how much could the market and its technology assert control over my journey? What is this ‘journey’ anyway? Is it the mere physical movement within the material space, or does it carry possibility of constructing non-physical movement termed as ‘experience’? If the literature of the past and present (and hopefully future) is anything to go by, the journey is more conversational than didactic. It is the development of oneself through an array of meanings, both constructed and understood. Yes, there is materialism, though not always, involved in what we understand as a ‘journey’. But the meanings that we construct are not always constructed upon or within the space orchestrated by such materialism. And, even if we do, let’s say, my journey is foundational and is well within the voids structured by the materialism; there is no ‘given’ in terms of interpretations I gather off the well-defined material space. Neither, do I, bound myself to the singularity of meaning that the materialism of the space might expect off me. So, dear ‘mobile cab-booking app’, and the hideous display of inhumane manipulation of the space that you create by ‘mapping’ my movement, you can never control my ‘journey’. You might be able to control the fodder that feeds the construction of my meaning, my relationship with the space, but nothing of your volition will ever be able to decipher the understanding I rationalise through this self-driven ‘movement’ called ‘journey’.
‘Photograph… a record of a reality refracted through a sensibility’
– Victor Burgin (1986)
Shadi Ghadirian and her range of artistic photography vocalise two of her most personal identities: Iran and womanhood. However, as expressed in her collection Miss Butterfly (2011), and in various films that struggle to sieve through the web of state censor board, personal and public are not significantly distinguished and demarcated spaces for Iranian women. However, it is not the politics of her subject matter that is the only fodder for one’s fascination; if one may look closer, or deeper, it is her process that fancies.
In her frames, Shadi Ghadirian captures the duality of contemporary existence in Iran; imbued in life’s contradictions and an innate desire to be understood. This duality can be seen as a struggle, if not a conflict, between tradition and modernity in the prevailing sense of representation in Iran. To Shadi, this duality in representation is more apparent in the representation of women. In her collection, Qajar (1998), Shadi uses the style of traditional Qajar photography, famous in the 19th century Iran, and twitches the construction of meaning by invading the traditional space with an object that signifies modernity.
The duality represented in Qajar answers well to the understanding of a ‘photograph’ as provided by Roland Barthes. Instead of its artistic composition, Barthes was more focused on its construction of cultural myths on a mass scale. In Mythologies, Barthes asserts that a photograph is a coded, historically contingent, ideological speech which is amenable to scientific study and semiotic analysis. In Qajar, we can see Shadi substituting the surface understanding of the picture with a larger ideological and political meaning which is represented through well coded symbols that carry certain political meanings in themselves. Therefore, the use of a traditional style (Qajar) as a space where little objects of modernity are placed, alienates the meanings earlier associated with these two elements and conjoins them to construct a new political meaning. Interestingly, the women in these photographs maintain the facial features and aesthetic sense that was prevailing during the Qajar period. In such a frame, an object of modernity seems like an inevitable reality to which women in Iran might have dealt with in an operational sense but not in a cultural sense.
Apart from construction of duality in representation of Iranian women, we see another very fascinating feature in Shadi Ghadirian’s photographic process: The symbolisation of the subject matter.
Photography for Shadi is as symbolic as it is real. So much so, that when the urge to surface the reality, which has been brushed aside for so long, becomes irresistible, the symbols become the voice that speaks on behalf of reality so silenced. It is when the language of reality becomes too hard to gather, that the symbols become the mouthpiece of one’s truth.
In Miss Butterfly, we see the frames depicting meanings that are drawn not from the referrant herself, but from the space in which the referrant is placed. In addition to this, the interplay or engagement created between the referrant and the object (in this case, the web) alienates both the referrant and the engaged object from their own meanings and reduces them to become mere symbols of a political message.
Miss Butterfly was inspired by renowned Iranian playwright Bijan Mofid’s piece about a butterfly’s ill-fated pursuit to encourage her fellow insects to escape captivity of a spider’s web and go see the sun again. In each of the images from the collection, women are shown weaving or unravelling webs attached to the frames of light (an exit). They seemed at turns overpowered by the narrow staircases and rooms or dwarfed by the stately homes in which they are placed (Nagree : 2006). More than anything, it is the overpowering darkness that reflects the most upon the reality of the lives of these women.
Shot in black and white, the women in these frames are symbols of multiplicity of layered meanings. One such layer is the public-private divide in the lives of Iranian women. The images show women wearing the headscarves even in the private space within a domestic setting. Some critics argued that the same was deliberately done by Shadi to comply with the guidelines of the state censor board. One might not see this distinction as relevant within the religious context but the same does come across as a constructed meaning from the direct reading of the photographs.
Unlike the meaning usually associated with photography theorists, the pictures in Miss Butterfly are much alienated from the actual reality of the referrant. Such alienation is much evident in the poetic construction of the frame where the object which symbolises captivity is enlarged from its usual/normal size. Moreover, the careful selection of space and source of light, also work towards alienating the referrant (women) from their actual historical context; hence reducing them to mere symbols of general understanding of oppression. One may say, Shadi Ghadirian in Miss Butterfly, becomes the author of the photograph; metamorphosing the reality into well construed ideology and representing the same through intelligently placed symbols.
We can see this well thought of placement of incongruous objects to create meaning in her other acclaimed works such as Like Everyday (2000) and Nil Nil (2008) as well. In all of these works, the ideological motive becomes a vantage point from which objects (including humans) are seen through preconceived meaning.
It is through her well choreographed process, that Shadi Ghadirian imbues movement in stillness. Since the subject matter of her photograph is not the historical fact or abstracted reality but a political meaning, the pictures escape the socio-temporal existence and remain relevant till the political objective is achieved. Therefore, the referentiality and indexicality of Shadi Ghadirian’s photography is not reflective of the world represented in the photograph but of the world ‘out-there’; that is, the world outside the photograph but yet so near.
This subject matter, however, runs contrary to the classical understanding of photography which considered a photograph to be stillness; so much so that some considered it to be a death. Christian Metz in his Photography and Fetish (1985) argues that photography operates as a figuration of death. Metz says ‘photography is an instantaneous abduction of the object out of the world into another world, into another kind of time… photography by virtue of its stillness ‘maintains the memory of dead as being dead.’ In common parlance, photography is compared with shooting; the camera becomes a gun.
Shadi Ghadirian, on the other hand, is bringing alive the voices of the dead and the denied. With every frame and image, she challenges the ‘still’ nature of her medium of expression by constructing meanings that remain relevant, existent and omnipresent. Shadi’s camera is not a gun; it is not a flag of peace either. More than anything, it is a mirror; reflecting what ever movement and the moved fails to see through his own naked eyes.
My concerns do not align with how biology understands my age. Maybe we just somehow decide to develop into what biology expects us to be; like a good ole Indian parent. What fascinates me rather is how I’ve been thinking of my age lately.
When I sit across a bunch of humans from South Delhi in their twenty something, I sense abstraction; not of myself but of others. I understand them to trenches but I don’t wish to. It’s not the understanding of age as a number that propels my understanding. It is the feeling that erupts when a fish meant for deep waters is brought to the surface and is asked to breathe. If age is a hedonistic expression of lightness that makes you feel that you belong to someplace higher than this, that would be me.
Then there are metro rides where all the fascinating instances are staged. When you’re thrown into the transporting vehicle by a dictatorial regime called Rajiv Chowk, you survive. You stretch, extend and reach out to hold onto even a slightest piece of something stationary to keep yourself steady. This is where and when you are put into the strangest of situation where you are so close to a person who appears to be nothing but a body to you; also breathing (oh how unfortunate). And then transporting vehicle halts, in hope of taking more unwilling souls in; so the bodies collide, heavy gasping happens, and sometimes, smiles surface. Everything then is not your head versus my head, your bag versus mine. It is a sense of togetherness emanating from mutual understanding of travails and triumphs of a metro ride that knows no age.
From being older, to feeling no age at all, there are times I feel much younger than the lot. A popular bar in Aurobindo Market, people walking in, walking out, or, just spread out. There are clothed in the high street; glasses and hairstyles so niche yet so similar. As the lights were dim, I saw the slightest of expressions getting lost in the rising cigarette smoke, of theirs, the frail sounds of platonic conversations dissipating in the winter chill. Where am I in all of this? Where, or what, are my expressions; how does the noise of my triviality sound like? Maybe, a little louder than silence and a lot lesser than meaning. So, there I stand, somewhere in the corner, staring into the voids that do not even exist; only if the faces so unfamiliar could be called one. I feel displaced, distracted and oh so young.
The contestation in philosophical discourse has shifted from being ‘idea’ oriented to ‘school’ oriented. In this unnecessarily amended battlefield, a considerable amount of intellectual energy is getting wasted in operational investments. Today, my understanding of good might not interest you as much as the school of thought I might employ in my demonstration. In all of this, nothing irks me more than the passion with which Raduntz criticizes the inability of post-modernism to bring about social change.
First thing first, I do not despise affirmations to different strands or schools of philosophy. Neither do I prefer one over the other. What fascinates me is the inability of subscribers who are finely demarcated from each other to even ponder upon what we are losing in this interscholastic battle. It may be right to focus on the political potential of a structured discourse but what are the political ramifications of not respecting a dissipated one? The fear of differentiation is a bigger cause of dismantling of discourse than actual dissipation. In a constant hunger for contextualization, where are we positioning our respect for consent? What if a woman clicked to be a symbol of modern day liberalism does not wish to be liberal at all; or is irritated of her ‘identity hijacking’ by larger political narratives that reduce her to a mere pawn of propaganda. There’s a fundamental difference between one’s belief in a particular school of thought and one’s choice of being associated with such narrative. The overemphasis on politicization of discourse cannot be deified on the expense of the varying degree of association the constituents of discourse choose to accept. The institution shall not suffocate the idea, but that is precisely what is happening.
So what is there if not contextualization; maybe de-contextualization or multi-contextualization? If one may still choose to stick to the rigidity of institution-based analysis, they might call it decadence of post-modernism; a sense of cynical-anarchism. This is precisely where they get wrong because the most intrinsic characteristic of this viewpoint (if it is one) is hope. The strength of one’s political nature is not dependent on one’s continuous and sometimes involuntary association to a macroscopic structured thought-institution. This is even truer when one’s nature is not anthropocentric but is cosmopocentric; or what one may say, an external construction. An interesting observation here would also be to see one’s identification with a school as a flexible journey and not as an irreversible process. Affiliation will not affect the political nature of the discourse if the same is not given the significance it is given today. So, a gay person can subsequently become straight and vice versa without making himself a subject matter of identity politics mudslinging.
So where do we go from here? If not non-disciplinary inquiry then at least towards inter-disciplinary respect. It is not the validation of institution and the theoretical schema of the same that enable our true understanding of virtue or in the maintenance of a strong political representation. The same, is rather, achieved by active empathy and the meta-relation of inter-sectarian understanding of things. There is politics in my understanding of my own context and non-context; my own body understands its representative potential without being actually physically represented. After all, what is right based politics without representation (of consent).
We all carry stories that need to be told or at least reflected upon. This story is of a man who not only travelled three cities in pursuit of his dream but also three professions; and what diametrically opposite these professions have been. From Jabalpur to Pune via Bombay, this is a tale of Ankit Grover, founder of town’s most intriguing pizzeria called Slice of Soul, and all the ‘in-betweens’ of having nothing to having what contents.
A man, who is now an authoritative source of any knowledge regarding beer or pizzas, was once in a profession where he didn’t even have time to cherish them in his meals. A Chartered Accountant working in one of the leading companies in Bombay, Ankit found himself engrossed in numbers and data analysis. ‘I always had the dream of having my own setup but something had to be done before that’, he said. A stint as a CA was a result of not coming from an entrepreneurial background and a prospective foundation for taking a step closer to the dream. When his job became too small to contain his knack for new technologies and inventiveness, he bade adieu to a generously paying job and embraced a life where he had nothing to do.
‘The environment, the culture, and everything about that corporate life had become too one-dimensional for me. I anyway had to break away from that monotony today or tomorrow. I knew this job was not what I actually wanted to do’.
Months after leaving his job, Ankit started private practice and simultaneously began to think about opening up a cafe. Back at home in Jabalpur and away from the hush of a metro life, his mind was better placed and creatively more motivated. So, when he found himself at the cusp of taking a step forward and moving from numbers to recipes, he packed his bag and his mom’s faith in him and flew off to Pune.
‘I had absolutely no knowledge about how the entire process will actually take shape. All I had, was an idea, a concept; and yes, a name which I wanted to give to my café.’ Ankit’s background in a corporate field came handy during the establishing days of his café. Every morning, he would head out and meet different people and hunt for a perfect place that would house his dreams. ‘Field Research was of utmost importance in the establishing phase of this journey. I knew I was taking a big risk, I knew I wasn’t a seasoned rookie, so I had to equip myself with the in-depth understanding of market and the trends.’ Pune is famous for the short lived journeys of food joints. They say, every day 10 cafés open up here and 12 shut down. However for Ankit, faith in the uniqueness of his concept motivated him to survive the competition.
Despite the well guided research and trustworthy connections, there were fall outs. Failures that shatter building faith in oneself and take one back to square one. ‘I would lie if I say that these failures didn’t shake me up from inside. I was terribly disheartened. I even started questioning my methods. However, this was the time when I gathered inspiration from my past. The transition from being academically below average to becoming a CA helped me in collating my strength back and refocusing my efforts.’ There were failures and then there were opinions that discredited his ideas; but his drive to fulfil his passions did succeed and led to the creation of Slice of Soul.
‘I not just wanted a pizzeria; I wanted one which is authentic. My idea of wood-fired oven seemed unattractive to many and now it is my USP.’ Many features of Slice of Soul are drawn from Ankit’s personal experiences and family outings.
‘My mom loved pizzas; so having pizzas for lunch was quite common. However, every time we used to go out for pizzas, there used to be quarrels and disagreements over toppings and the kind of bread. In the end we all had to make small sacrifices over desired contents. This was a driving force behind the idea of coming up with Make Your Own Pizza. At SOS, I wanted a food democracy and freedom for customers to not only choose their toppings but participate in every step of making their own pizza. And then, it was followed by Make Your Own Pasta and Make Your Own Salad.’
Many people dare to follow their dreams; but often there comes an interval called ‘backup option’. For many dreamers, this backup option becomes so consuming that it translates into the sad demise of what they actually wanted. Making that shift from a backup option to the process of actualising the dream is a small but the most difficult one and Ankit was glad that he made it without much hassles. However, taking this new step and new profession didn’t mean a total forgetting of the previous one. There were many takeaways from his stint as a CA and the most important of them being his Articleship and Strategic Financial Management that he studied therein. Although to Ankit, there’s a different takeaway which is much closer to heart – ‘After becoming CA, it was easier for me to convince my fiancé’s parents to agree upon our marriage. And it was a delight to have them at the café and prove my mettle in front of them.’
Striking a balance between taking risks and committing oneself to foolproof planning is a lesson that Ankit likes to impart to dreaming entrepreneurs. As a man who believes more in hard work than destiny, quite often uses a phrase ‘Kismat Buland Hai Apni’ as a sarcastic commentary on those who solely relies on destiny.
So if you ever wish to meet this dreamer and achiever in person, you can find him at 101, Fortaleza Complex, East Avenue, Kalyani Nagar, waiting there with his mouth watering offerings and a heart warming smile.